Madison Mutual Insurance Chooses Roost Home Telematics Solutions

Smart Sensor Deployment to Increase Policyholder Engagement

Sunnyvale, CA – April 18, 2018 – Roost, a leader in Home Telematics for property insurance carriers, today announced it has reached an agreement with Madison Mutual Insurance. In a strategic partnership focused on increasing policyholder engagement, Madison Mutual Insurance will offer it’s policyholders a free Roost Smart Water Leak and Freeze Detector or Roost Smart Battery.

Serving customers in Illinois, Missouri, Wisconsin and Indiana, Madison Mutual Insurance is showing regional leadership by leveraging the industry’s most innovative home telematics platform. Through the technology deployment of Roost Smart Sensors, policyholders will be better able to help mitigate the cost and hassle of fire, smoke and water leak related claims. Further, Roost continues to expand its reputation as the leading smart sensor notification platform and customer engagement solution of choice.

“Our policyholders rely on Madison Mutual to look out for their best interests and to be there in times of need,” said Mike Wenos, Madison Mutual Insurance President. “Not only will our agreement with Roost deliver smart sensors that give our customers the best new tools to mitigate their risk of water and fire loss, but they also strengthen our relationship and regular engagement with our policyholders.”

The award-winning Roost Smart 9V Battery is a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, a smartphone notification is delivered. The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. Easily locate in places around the home most prone to water leaks such as sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Roost app to help minimize water damage and loss. These Wi-Fi enabled smart sensors don’t require a hub and set up in less than five minutes.

“Madison Mutual Insurance cares about protecting their policyholders and employing the latest and most powerful tools to ensure their safety day in and day out,” said Roel Peeters, co-founder and CEO of Roost. “By offering Roost’s Home Telematics solutions, Madison Mutual is taking advantage of our best technology to both mitigate loss and deepen engagement with their policyholders.”

Roost’s Home Telematics solutions are changing the way insurers engage with their policyholders, mitigate fire & water claims and drive new business growth.

About Roost

Roost is a technology company headquartered in Sunnyvale, CA. As creators of the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector, Roost has developed a unique, patented, connected platform of data sensors that deliver the ultimate in installation simplicity and the most affordable way for insurers to provide Home Telematics solutions. Roost’s primary go-to-market approach is through Insurance companies deploying directly to their policyholders. The effect is a reduction in claim cost expenses (fire and water perils costing $20B per year in the U.S.), as well as driving policyholder engagement through a content-rich, digital mobile app experience, impacting retention and customer acquisition. For more information, please visit

About Madison Mutual Insurance

Since 1920, Madison Mutual Insurance Company’s commitment has been to the well-being of our policyholders, independent agents, employees and the communities we service. Our automobile, home, farm, and umbrella products are available through more than 400 independent agencies that represent Madison Mutual in Illinois, Missouri, Wisconsin and Indiana. For more information, please visit